Brands sometimes cannot go it alone. In such instances, they need to find a partner: one who will bring cache, lend credentials to yours, and engage consumers every single day. This is where Collaborations come in. Leverage the credibility and trust of Music, Entertainment, and Sport properties to extend your brand story and make fans of your brand.

Our team will help select the right partner for you, with a robust and data-first scorecard strategy that will account for, but not be limited to, the Intellectual Property Received, the Category Exclusivity you will secure, the Sole & Exclusive executions, the Media Distribution value of the partner's platform, the Social currency gained by a partnership, the Defense consideration of blocking out the other competitors in your sector, and the 1+1=3 model.